Great creative doesn’t happen by accident. This creative hub brings together some of our best recent creative campaigns in partnership with some of Australia’s leading brands. Explore a range of executions crafted by experts in collaboration with our iconic magazine brands: creative that stands out, wins awards, gets results, and gets attention.
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An investigation into creative that works
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Are Media, Australia’s leading content company for women, takes a closer look at the impact of its creative solutions on driving key success metrics for brands.
Watch Australias’ best content leaders share the secret ingredient to creating captivating content.
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THE LINEUP
Explore some of our best creative campaigns in partnership with leading global brands. See the case files below.
THE CASE FILES
Kantar study reveals Are Media content takes consumers through the full purchase funnel with double digital uplifts across metrics.
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THE EVIDENCE
From Are Media’s award-winning commercial content studio
Empower women to know their worth, always.
Arm women with the tools to overcome self-doubt, with the help of high-profile ambassadors and readers, in a storytelling series to trigger positive change and positivity.
Magazine cover shoot, print feature, long-form digital native content series, video, IGTV and other social executions.
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Know Your Worth: A campaign to help women build confidence and banish self-doubt in partnership with marie claire and Jessica Mauboy
Arm women with the tools to overcome self-doubt, with the help of high-profile ambassadors and readers in a storytelling series to trigger positive change and positivity.
BRIEF Empower women to know their worth, always. SOLUTION Arm women with the tools to overcome self-doubt, with the help of high-profile ambassadors and readers in a storytelling series to trigger positive change and positivity. ASSETS: Magazine cover shoot, print feature, long-form digital native content series, video, IGTV and other social executions.
Drive brand awareness to facilitate in-store cut-through and provide inspiration and engagement through premium content.
“Beautifully un-neutral”, showcasing the innate beauty of rich, vibrant colours and their ability to transform a room through the lens of our brands and authority of editorial.
Advertorial, native, custom Instagram executions, Facebook, event activations.
A celebration of colour to showcase the Porter's Paints Capsule Collection launched at Bunnings
Drive consideration and favouritism for Queensland by showcasing the unique experiences on offer to empty-nesters.
“Live on Location”, a premium content series taking our audience to unique Queensland events, through the lens of our premium brands.
Video, print, social.
Live On Location: A travel series highlighting key Queensland events hosted by key editorial talent
Encourage and empower millennial women to find their confidence whilst driving impact and relevance at scale.
“The Positivity Project”, a network-wide initiative celebrating the power of a positive start to the day (via breakfast cereal) and positivity in women’s lives.
Research, print, digital, recipe collections, video, Facebook, IGTV, Instagram, Instazines, brand ads, sampling, PR.
after seeing the campaign (vs a benchmark of 42% from previous studies)
(vs a benchmark of 38%)
Source: Are Media, Research, Campaign effectiveness research 2021, n=145 women 18-44 who were exposed to the campaign, N=209 W18-44 who were not exposed to the campaign. Change in brand perception was around being modern and positive.
A campaign powered by positivity and a quest to bring a smile to our audiences' faces
To increase consideration against a new generation of shoppers and consumers and make Barbie synonymous with fashion in a modern way.
“The outfit dreams are made of”, created by Australian kids in collaboration with Barbie and leading international fashion designer Karen Walker. We needed to empower kids to influence Barbie’s style tapping into the insight that children are learning to self-express and create identities through fashion between 2-5 years.
Barbie mini-mag tip-on, digital native content series, social videos and Instagram executions.
“The main objective of the Fashion Reinvention Campaign was to encourage self-expression and personal style – being your own style icon and celebrating a sense of self. In partnership with marie claire, we executed an omni-channel approach which utilised our core dolls and key brand ambassadors to engage our consumers and communicate these messages. We really enjoyed working with the Are Media and UM teams to bring this campaign to life and believe that we not only executed a great campaign, but also showed the brand in an engaging and unique way.”
Natalia Rodrigues – Senior Brand Manager, Mattel
Bringing childhood dreams to life: A Barbie takeover with marie claire and fashion icon Karen Walker
Create a premium content series (at speed) to celebrate Gucci’s Beloved Collection.
In just five days, Are Media delivered a high-impact and iconic fashion shoot featuring indie artist Vera Blue.
Custom shoot, talent, native, social.
A new level of cool: Vera Blue brings the new Gucci Beloved Collection to life in a stunning shoot
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A joyful, edgy campaign showcasing the stunning Swarovski Collection II
Video, stills, social, native articles.
Integrated campaign with Elle to create a digital masthead collaboration run on social with additional marie claire content.
Partner with Swarovski to showcase their new coloured jewels collection.
A partnership with marie claire and ELLE to launch the new Samsung Galaxy S22 Series with Into The Night content off the back of Melbourne Fashion Festival 2022
Video, stills, social, native articles, editorial, dedicated hub/visual story.
Integrated campaign with Elle and marie claire to present relevant fashion and fashion week coverage under the banner of Into The Night.
Partner with Samsung during Melbourne Fashion Festival 2022 to launch the new Samsung Galaxy s22.
A hair celebration of epic proportions
Video, stills, native articles, social micro-content, interactive quiz.
A multi-platform campaign "Find your OGXcellence" running across digital, print, social with additional TikTok content across marie claire, Who, Beauty Crew, ELLE.com.au and NowToLove.com.au.
Develop a campaign to raise awareness of the OGX brand and range of products for different hair types.
