Great creative doesn’t happen by accident. This creative hub brings together some of our best recent creative campaigns in partnership with some of Australia’s leading brands. Explore a range of executions crafted by experts in collaboration with our iconic magazine brands: creative that stands out, wins awards, gets results, and gets attention.
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Empower women to know their worth, always.
Arm women with the tools to overcome self-doubt, with the help of high-profile ambassadors and readers in a storytelling series to trigger positive change and positivity.
Magazine cover shoot, print feature, long-form digital native content series, video, IGTV and other social executions.
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Drive brand awareness to facilitate in-store cut-through and provide inspiration and engagement through premium content.
“Beautifully un-neutral”, showcasing the innate beauty of rich, vibrant colours and their ability to transform a room through the lens of our brands and authority of editorial.
Advertorial, native, custom Instagram executions, Facebook, event activations
Drive consideration and favouritism for Queensland by showcasing the unique experiences on offer to empty-nesters.
“Live on Location”, a premium content series taking our audience to unique Queensland events, through the lens of our premium brands.
Video, print, social
Encourage and empower millennial women to find their confidence whilst driving impact and relevance at scale.
“The Positivity Project”, a network-wide initiative celebrating the power of a positive start to the day (via breakfast cereal) and positivity in women’s lives.
Research, print, digital, recipe collections, video, Facebook, IGTV, Instagram, Instazines, brand ads, sampling, PR
after seeing the campaign (vs. a benchmark of 42% from previous studies)
(vs a benchmark of 38%)
Source: Are Media, Research, Campaign effectiveness research 2021, n=145 women 18-44 who were exposed to the campaign, N=209 W18-44 who were not exposed to the campaign. Change in brand perception was around being modern and positive
To increase consideration against a new generation of shoppers and consumers and make Barbie Synonymous with fashion in a modern way.
“The outfit dreams are made of”, created by Australian kids in collaboration with Barbie and leading international fashion designer Karen Walker. We needed to empower kids to influence Barbie’s style tapping into the insight that children are learning to self-express and create identities through fashion between 2-5 years.
Barbie mini mag tip-on, digital native content series, social videos and Instagram executions.
“The main objective of the Fashion Reinvention Campaign was to encourage self-expression and personal style – being your own style icon and celebrating a sense of self. In partnership with Marie Claire, we executed an omni-channel approach which utilised our core dolls and key brand ambassadors to engage our consumers and communicate these messages. We really enjoyed working with the Are Media and UM teams to bring this campaign to life and believe that we not only executed a great campaign, but also showed the brand in an engaging and unique way.”
Natalia Rodrigues – Senior Brand Manager, Mattel
Create a premium content series (at speed) to celebrate Gucci’s Beloved Collection.
In just five days, Are Media delivered a high-impact and iconic fashion shoot featuring indie artist Vera Blue.
Custom shoot, talent, native, social.
Establish Freedom as the home of sofas during autumn and winter while inspiring consumers with their outdoor range during spring and summer. Additionally, build on their homewares credentials year-round with younger audiences.
“Freedom to Style”. Using contextually relevant brands to target key audiences we created cross-platform content aligning to trends in the homes space.
Print, digital, social
Amplify the indulgent delights of the Bakers Delight Easter experience, focusing on Time, Moments, and Occasion.
‘Elevate’ Hot Cross Buns and ‘Celebrate’ Easter, heroing moments of indulgence.
Social video series, TV content – ‘Easter with the Weekly’, recipe collections (native) magazine flip book.
